Clever Coupons
Ann, Target is sending out little animated flipbook coupon booklets. Just got one in the mail today and figured it might spur some ideas for collateral material. The link above has a video of the animation in action.
Ann, Target is sending out little animated flipbook coupon booklets. Just got one in the mail today and figured it might spur some ideas for collateral material. The link above has a video of the animation in action.
September 17th, 2006 at 12:11 pm
David! I love it… One issue I have with thinking about collateral is where to draw the line between outright exploitative consumer temptation and fun…
I want people to spend money! But, I also want it to be a “rewarding” (ahem) experience. Hence, plans for tags and receipts, etc. should have a certain amount of “play” which is the draw, vs. some kind of credit card or “save X when you spend Y” claim.
September 17th, 2006 at 12:14 pm
actually, I also saw a great collection flip book tactic on site recently… You click through the photos (and giggle at the big shoulder look!) and then all of a sudden you get to the last photo, and a great little end note:
http://www.wujsympathisant.com/
(( click into the main feature if it doesn’t go automatically, and you will begin to see the slides of the runway show ))
September 18th, 2006 at 9:25 am
One issue I have with thinking about collateral is where to draw the line between outright exploitative consumer temptation and fun…
That dilemma certainly has it’s own particulars in regards to a “high-end” shop versus any other. So, I guess that would need to be explored further.
I’m not sure who you’re target market is, but in certain instances, people *do* love to save money, and an over abundance of clever design, without direct benefit to the consumer can only go so far.
I think we, as designers, are often more enamoured with these ‘gimmicky’ packaging designs than most of the general populous is. You’d have to look at the ROI, or research the consumer response to, say, something like that coffee cup with the face printed on it, in order to see if it benefited anyone with anything other than a chuckle.
Name recognition is one thing, getting dedicated return costumers is quite another. However, that’s not to say one needs ‘coupons’ or whatever. Maybe your target audience would perceive better quality/service as the justification for (possibly) higher prices, again, I have no idea.
Oh, and lastly, it’s only ‘exploitative’ if the quality of the product doesn’t match the level of temptation offered to the consumer…and I highly doubt that will be a problem with your venture!
September 18th, 2006 at 9:41 am
Also, just for the record, I posted about the Target thing mostly because I thought the flip-book idea was cool. I didn’t really imagine your store sending out a buttload of coupons. Heh.