the first fragrance for technosexuals
introducting CK in2u : or how not to market to the blogging generation
from today’s NYT Style section:
“Last year, [Calvin Klein, the company] went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.” [yes, the last sentence might be my favorite part]
there is a website project that goes along with this campaign, and I am curious to see what they do with it (social networking, group participation, and they have started a shorts contest for film students…)
March 9th, 2007 at 3:39 pm
I thought the first scent for technosexuals was Nacho Cheese Doritos…
March 19th, 2007 at 8:54 am
I sent this link to my friend Duncan and he responded…
“Wow…I mean, I always knew I was a technosexual. I’ve been one from birth. This wasn’t a choice. But it’s like…Now I finally have a word for it. I have a community. I belong. Thank you CK. Thank you for helping me find ME.”