Baking an Annual Report
The new annual report from the food comany Podravka… With the title Well Done and wrapped in foil… But wait! The book is empty!
Of course, there is a lot more! The text and images in Well Done are printed using a thermo-reactive ink; hence, the foil wrapping is a functional tool — the book needs to be wrapped back up and baked at 100°C for 25 minutes. Only then can you read Podravka’s recipes, fiscal figures and formulations, and all other essential information.
And, if left unattended, this book will burn just like any other toasty sandwich that you pop under the broiler! Designed by Bruketa & Zinić, and found on YouSayToo (by steven!).