don’t try to be original, just be good
Paul Rand : Thoughts on Design : a short with a plethora of Paul Rand’s work and words, brought to life in witty animation (and sassy beat) by Imaginary Forces. One important part of the Paul Rand philosophy: “Don’t try to be original, just be good.” This striving towards creation of work “with quality” is exemplified in the cornucopia of projects which, even broken down into fragments and still frames, bears a concentrated beauty.
