Archive for the 'Advertising' Category

don’t try to be original, just be good

Thursday, July 24th, 2008

 
Paul Rand : Thoughts on Design : a short with a plethora of Paul Rand’s work and words, brought to life in witty animation (and sassy beat) by Imaginary Forces. One important part of the Paul Rand philosophy: “Don’t try to be original, just be good.” This striving towards creation of work “with quality” is [...]

toscanini’s benevolent rule

Tuesday, February 5th, 2008

How much do people love Toscanini’s ice cream? $30,000 worth? Indeed, YES! Early in January, everyone’s favorite ice cream shop was closed down by the Mass. Department of Revenue. In a candid letter on the Toscanini’s blog, owner Gus Rancatore confesses that this hullabaloo was caused by his not paying taxes in the middle of a busy and [...]

(Commercial) Lifestyle Integration

Sunday, January 27th, 2008

It comes as no surprise that the most effective product placements come as an integrated part of a storyline (or the lifestyle of a subject). However, as product so often can be used to define “character” on television or in movies (and it can be a helpful cue, as you only have 2 hours or [...]

Make Things Better

Thursday, January 17th, 2008

What does one do for the beautiful but desolate cities in the midwest? All my family is from the Ohio/Michigan area, so I spent a fair amount of time in my youth walking through the strange arcades in downtown Cleveland (where did all the people go?). Only recently (this past November) did I see Detroit. [...]

Good Exposure

Thursday, December 13th, 2007

Ads like this make me quite happy. Probably for a premium denim line, it encourages the user into a sassy position to read copy. The user gets a giggle, a passerby gets an interesting view!

Absolut Brasil

Wednesday, December 12th, 2007

You may not understand the language but I’m sure you’ll appreciate the beautiful designs of the bottles and the slick site.
The bottles are by 12 of the best Brazilian designers including Nando Costa and the site is by Gringo.
It’s been a while since I’ve posted. And it hasn’t been because of a lack of things [...]

My Popular Website

Monday, October 29th, 2007

I have, through years of toil managed to build enough interest in my domain, www.sadsadstory.com that it is now being squatted on by one of those fantastic “directory” sites. Fuck you, Register.com, and fuck all the rest of the worthless web clutter out there too.

Retro Advertising

Monday, August 13th, 2007

There’s a great photoset on Flickr of packing from the past. I love seeing how the look of a brand has changed over the years. A great example of this is the soda machine at our work which has three or four different Coke logos. I’ll post a picture of that tomorrow.  
 

Also… speaking of Flickr [...]

Apple TV Commercial

Thursday, April 12th, 2007

The other day I saw Apple’s new spot for Apple TV and I was really impressed by it and at first I didn’t really know why. It just felt right, everything was very comfortable and fluid.

I had to go online and check it out again. After playing it back in slow motion it started to [...]

Guinness: A Short Film Called Hands

Tuesday, March 6th, 2007

Guinness Hands
Very cool stop motion video ad for Guinness and a cute site too with a fun “build your own” section.

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